By Isaac Olufemi Ojo
In an era of “app fatigue,” where the average smartphone user abandons new health apps within days, a London-based AI startup is proving that the best interface might not be a new app at all. 180GIG Limited has officially unveiled Meal Roaster, an AI-powered nutrition assistant that bypasses the App Store entirely, living inside the one place users already spend their time: WhatsApp.
The End of Manual Logging
The traditional nutrition tracking experience is broken. It requires tedious manual entry, navigating complex dashboards, and a level of commitment most people can’t sustain. 180GIG’s founder and lead engineer, Ademola Balogun, saw this “friction” as the ultimate enemy of health.
“People don’t want another icon on their home screen competing for their attention,” says Balogun. “They want results without the admin. We built Meal Roaster to fit into the rhythm of daily life. If you can send a text, you can master your nutrition.”
How it Works: Snap, Send, and Get “Roasted”
Meal Roaster utilizes advanced Large Language Models (LLMs) and computer vision to transform a simple photo into a comprehensive biological data set. The process is elegantly simple:
1. Snap: Take a photo of your meal.
2. Send: Message it to the Meal Roaster bot on WhatsApp.
3. Analyze: Within seconds, receive a breakdown of calories, macros (protein, carbs, fats), and a proprietary health score.
To solve the engagement problem, 180GIG introduced AI Roasts. Rather than dry data, the bot offers witty, “brutally honest” commentary on your food choices.
This gamified, personality-driven approach turns a chore into a daily highlight, keeping users hooked where traditional apps fail.
“The biggest barrier to nutrition tracking isn’t knowledge—it’s friction. Meal Roaster is powerful under the hood, but invisible in practice.”— Ademola Balogun, Founder of 180GIG
Disrupting the Wellness Enterprise
Beyond individual users, 180GIG is positioning Meal Roaster as a “Nutrition-as-a-Service” powerhouse for the B2B sector. Gyms, corporate wellness programs, and Health Maintenance Organizations (HMOs) can now provide 24/7 personalized coaching to thousands of members at a fraction of the cost of human consultants.
By purchasing Pro access in bulk, organizations can offer:
• Automated Daily Meal Plans: Delivered via WhatsApp every morning at 8 AM.
• Smart Food Swaps: Real-time suggestions to improve diet quality.
• Custom Goal Tracking: Tailored paths for muscle gain, weight loss, or maintenance.
About 180GIG Limited
Led by tech innovator Ademola Balogun—the mind behind the chat-based interview disruptor Squrrel.app—180GIG Limited is a UK-based AI lab dedicated to bridging the gap between high-level engineering and everyday utility.
Their philosophy is simple: the most sophisticated technology shouldn’t feel like technology at all.
Experience the Future of Nutrition
Meal Roaster is now live. Users can begin their journey immediately with unlimited meal analysis and streak tracking. • Official Website: 180gig.com/mealroaster
Start Chatting: Message on WhatsApp
Media Contact:
Press Office, 180GIG Limited
London, United Kingdom
